10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact on marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, editorials, business opportunities, brief updates about the publisher’s site or business, testimonial and much more.
The word “ezine” is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific fields of interest. At the same time they expose a gold mine of contact and possibilities! Ezines are delivered via email and 99% of them are free. They can be sent daily, weekly, biweekly or monthly, it just depends on how the publisher of the ezine wishes to distribute the newsletter. Ezines are a breakthrough in marketing solutions today. We can promote our business with a change banner, swap ads and write articles. You can literally get hundreds of hits per day without spending a dime on advertising using ezines! There are ten techniques on how to promote an ezine, and although the impacts are indirect, they work and the potential is unlimited.
1. Write Testimonials!
Most Internet businesses look for and need testimonials. Testimonials give a business credibility, and businesses know this. So they are always looking for kind words about their company that they can show to new prospective customers. Therefore, anyone that comes to a site and sees testimonials may well check out the site.
2. Write Articles and submit them to Ezine publishers!
Writing articles is really a great way to get free exposure. This particular method does take more time and some work but it can really reap huge rewards. I’m sure you’ve noticed when you read the articles in your favorite ezines , the author’s information is listed at the bottom ( this is called a byline ). Of course, if you wrote an article, you would also include your own byline. This tells folks who wrote the article and a little bit about the author, including your URL. By submitting your article to as many ezines as fit your criteria, you have the potential of getting thousands of targeted hits FREE.
3. Give Away a Freebie!
Ezine publishers are usually looking for ways to keep their subscribers reading and interested. Contests are really a great way to accomplish this. A good way to get free exposure is to participate in a contest.
For example: Let’s say that you sell health supplements. Suggest to an ezine publisher that relates to health possibly that you will be willing to give away one bottle of supplement to one lucky winner each issue. The publisher can do the drawing and email you the lucky winner’s email address. Of course an announcement would take place in that issue and your company name and URL would be credited for the generosity. Of course you are giving away something of value but at the same time you are building credibility with the readership, creating recognition for your name and product.
4. Some Ezines Accept Free Advertising!
Do a search using The Directory of Ezines for ezines that accept free ads. This is a quick way to find them and is another way to get exposure at no cost. One thing to keep in mind, most ezines that accept free advertising are new and don’t have many subscribers. Of course they are free, so you can place ads in as many as you have time for, thus getting your ad in front of hundreds of people.
5. Swap Ads !
This form of promotion may not apply to you unless you have your own ezine, but another way to advertise free is to swap ads. Find other ezines with a circulation close to yours and who relate to what it is you are advertising. Offer to swap ads. Most will be glad to! This allows both of you to get fresh exposure. You will have your site being exposed to hundreds of targeted visitors.
6 . Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
7. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others.
8. Participate on message boards. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free-for-all links sites, newsgroups that allow ads, free yellow page directories, etc.
10. Start an e-zine for your web site. When people read each issue, they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.